Case Study: How The Two-Hour Design Workshop Made The Project Page Better

GUI and UX design

Introduction

Client: 
Reinvest24.com - the investment platform. 

The problem: 
the client was concerned about the effectiveness of their project page. 

The process: 
we conducted a two-hour design workshop based on design thinking and sprint methodology. 

The solution: 
after we spent two hours evaluating the common patterns in the industry and doing heuristic research, we came up with the set of the essential blocks for the page. 

We have arranged them in order of priority using the gestalt methodology and the wireframe.


Design thinking and design sprint

The problem the client was concerned about the effectiveness of their project page.

The process (2 hours):

We conducted a two-hour design workshop based on the design thinking and design sprint methodology.

We explored to validate the requirements and feasibility and made multiple hypotheses, defining in-depth and heuristic research to discover common patterns and standard practices. 

We did a crude design prototype and formulated theories with reasonable risk. After we concluded the study, we filtered out our ideas and blocked them into two categories – High and Low priority. It's a good practice to stop each type into a separate category and keep them separate for the duration of the workshop.
Coat color trait chart

Scope and Constraints

Our design process is based on the principles of Design Thinking. 

While Design Thinking is a framework for problem-solving and building solutions, Design sprints are a specific process of solving the answer. 

A practical solution to a problem demands, among other things, a willingness to change and think differently. Design thinking creates the right conditions for this. 

For instance, as we mapped out the solution and made our process more efficient, we went for small, frequent iterations. One of them focused on smaller subsets to see if there was a problem with specific subgroups. After identifying the problem, we determined how we could solve it.

The solution

After we spent two hours evaluating the common patterns in the industry and doing heuristic research, we came up with the set of essential blocks for the page.

The work in progress state

We came up with our solution from an end product-oriented perspective rather than focusing on the end product. 

We laid the strategy and called the shots simultaneously rather than starting a design from scratch. As a result, we had a work-in-progress state which we could touch when needed without causing undue stress to the user.

Key findings

Designers could extend the experience design process by doing a staged design that serves as a working feedback mechanism.
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Speed

Conclusion

Fully optimized the process can contribute significantly to the overall product launch. I believe our two-hour designer workshop gave us a new perspective in working with designers and let us do more.