KOTKA ARMOURED CARS branding and web design
GUI and UX design, web design and branding
KOTKA ARMOURED CARS

Overview

This armoured cars company is highly committed to producing high-quality armoured vehicles that require a greater degree of complexity, so with their sufficient experience, they also needed to transmit this trust through their image. A solid, elegant branding was created, which communicates the security and high quality that distinguishes their products.


Challenges

The main and most interesting challenge was to build the professional, confident and reliable brand.

Users and audience

This brand is aimed at the decision makers of the official organisations and corporations, and must carry a relevant message.

Roles and responsibilities

I have performed the Creative Director and UX/UI Designer's roles.
KOTKA
Speed
Dashboard
Spins

Process

The design process was started by understanding the brief, followed by creating mood boards and sketches. After being satisfied with the sketches, together with the graphic designer we created the final drafts and approved them with the client. I have created the design mockups in Figma and handoff them to developers.


Disciplines: UX Research, Design Thinking, Agile, Hi-Fi Prototype, Wireframes, Usability Testing, Product Management.
Team’s approach for this project An Agile UX, Lean-Start Up, Design Thinking coined by Dave Landis.

Testing

During the design phase, we have tested the concept and site interactions with five people who are representatives of our target audience. The input of important decisions has been collected.

Outcome

Our team delivered a branding and online presence for this company to help them communicate with their client audience. The new design not only made it easier for the company to build recognition and credibility, but it also helped them attract more customers and clients.