Background
Westend, a popular audio brand, approached us to design the packaging for their new sport headphones. The client wanted the packaging to reflect the sporty nature of the headphones and use a white, navy blue, and grey color palette. Additionally, they requested that we incorporate their Sound in Color Collection logo on the front of the packaging, with the Westend logo on the sides.
Design Process
We began by researching other sport headphone packaging designs and analyzing the color palettes and typography used. This helped us get a better idea of what would resonate with the target audience. Next, we created several initial design concepts and presented them to the client. Based on their feedback, we selected the design that best met their needs.
The final design features the Sound in Color Collection logo prominently displayed on the front of the packaging, with the navy blue and grey color palette conveying a sporty and modern feel. We incorporated the Westend logo on the sides of the packaging to ensure the brand's visibility from all angles. The typography is clear and easy to read, with a sans-serif font used for headings and a sans-serif font for body copy.
Results
The Westend Sport Headphones packaging design successfully communicates the product's sporty nature while showcasing the brand's logos and maintaining a clean and modern aesthetic. The packaging has been well-received by the client and their target audience.
Overall, we are proud of the final result and believe it effectively represents the Westend brand and their new product offering.
