Case study on identity and website design for Pello Basecamp, the accommodation and activities center in Finnish Lapland.
Our team extensively researched Finland's Hospitality and Fishing sectors to find out how people experience nature and relax. The Pello Basecamp website has been developed to accommodate these needs. Pello Basecamp is a resort, activity, and accommodation facility in Finnish Lapland.
Project
We created a new brand identity, website design, and custom illustrations for Fishing Accommodation in Finnish Lapland.
This project's creative team from the Hotsnow side included Igor Polyakov, Sabit Sugirov, and Edward Njuguna.
This project's creative team from the Hotsnow side included Igor Polyakov, Sabit Sugirov, and Edward Njuguna.
Client
Pello Basecamp is a Finland-based new accommodation business that offers perfect and comfortable lodging for the lowers of salmon fishing.
Pello Basecamp offers quality accommodation in Pello on the banks of the Tornio River. The Tornio River is Europe's largest free-flowing salmon river, known for its large salmon. The city of Pello has been declared the fishing capital of Finland - salmon fishing, boating, Lapland's nature, and Pello's services come together in Pello Basecamp's vicinity.
Catch from Tornio River, Finland's largest salmon river, flowing next to Pello Basecamp, is almost guaranteed. Basecamp offers 1-3 bedrooms + kitchen accommodation in well-equipped apartments, all with a kitchen equipped with a fridge. Sauna facilities and a laundry room are also available. The season at Pello Basecamp is not limited to summer; in winter, the environment is ideal for snowmobiling. The accommodation is suitable for the whole family or friends; the setting and scenery of Pello offer a wide range of holiday experiences. For fishing enthusiasts, Lapland offers clean and catch-proof waters. Rental boats and guide services are conveniently available through their partners.
We labored on the brand identity and website for this establishment. The booking system and website were designed to be accessible and affordable, so we created a branding strategy that was clear and easy to use. This approach helped them to connect with their customers and elucidate the advantages of their products.
Pello Basecamp offers quality accommodation in Pello on the banks of the Tornio River. The Tornio River is Europe's largest free-flowing salmon river, known for its large salmon. The city of Pello has been declared the fishing capital of Finland - salmon fishing, boating, Lapland's nature, and Pello's services come together in Pello Basecamp's vicinity.
Catch from Tornio River, Finland's largest salmon river, flowing next to Pello Basecamp, is almost guaranteed. Basecamp offers 1-3 bedrooms + kitchen accommodation in well-equipped apartments, all with a kitchen equipped with a fridge. Sauna facilities and a laundry room are also available. The season at Pello Basecamp is not limited to summer; in winter, the environment is ideal for snowmobiling. The accommodation is suitable for the whole family or friends; the setting and scenery of Pello offer a wide range of holiday experiences. For fishing enthusiasts, Lapland offers clean and catch-proof waters. Rental boats and guide services are conveniently available through their partners.
We labored on the brand identity and website for this establishment. The booking system and website were designed to be accessible and affordable, so we created a branding strategy that was clear and easy to use. This approach helped them to connect with their customers and elucidate the advantages of their products.
Color is one of the core tools supporting emotionality and adventure in brand design for Pello Basecamp. The palette consists of shining distinction tints of natural dyes: green, orange, and bright blue. The latter is also traditionally associated with nordic countries and nature. We used the psychology of color to give an instant visual connection to the topic of hospitality, summer, Lapland, camp, and fishing.
Having decided upon colors, the team began working on the logo. The initial strategy approach was established on the fish as a central symbol of the place and company. The creative investigation founded on that resulted in a batch of brand symbol choices recalling that idea via linear illustration showing the salmon, snowmobile trail marking sign, and spruce tree. The basic form chosen for the brand symbol was a circle.
Here's a peek at the logo design approach, from sketches via take-ups to the shiny symbol. The first version of the emblem formed in this directive was an abstract round sign consisting of the jumping salmon fish.
First drawings to ponder over the idea and find the composition
Testing the symbol with the brand name typographic part
Monochrome version of the combination mark
Our designers also presented the set of branded items to demonstrate how this interpretation of the symbol and color palette could perform for different marketing purposes: social media posting, business cards, banners, printed advertisements, etc.
Pello Basecamp identity design branded items
Although the prevailing idea was valid, we determined to push to another iteration, as this interpretation of the symbol could bring up associations with some competitors.
However, the further our designers dived into the visual universe for the Pello Basecamp brand, the more the client's team got confident that they would like to modify the logo. The salmon fish symbol makes its design bright, up-to-date, recognizable, and flexible for various communication objectives.
However, the further our designers dived into the visual universe for the Pello Basecamp brand, the more the client's team got confident that they would like to modify the logo. The salmon fish symbol makes its design bright, up-to-date, recognizable, and flexible for various communication objectives.
So, the final iteration started with enhancing the salmon fish element and the ideas considered in the previous revisions. The symbol had to become simpler to stay clear in various sizes and get done with a new color palette to connect with Hospitality and salmon fishing. And again, it started from basic sketching to thinking over the idea and moved to the polished logo.
The creative process was done on the sign composition and details.
The creative process was done on the sign composition and details.
The idea resulted in the simpler symbol with a minimal level of detail and bold, readable typographic part.
So, based on that take-out, the uniform collection of branded objects was designed for brand communication.
And here's how The team could make it into the design system for branded items.
And here's how The team could make it into the design system for branded items.
With the brand visuals above, it's also easy to see that creating custom icons was another essential aspect of identity design for Pello Basecamp.
Here's a closer glance at the creative color icons helping different text messages and making visible stimuli for fundamental functions or uses to create them more prominent and well-organized for website guests.
Here's a closer glance at the creative color icons helping different text messages and making visible stimuli for fundamental functions or uses to create them more prominent and well-organized for website guests.
Web Design
The next stage of customer experience design, boosting the efficiency of the service display and amplifying brand communication online, was designing a website. In the initial phase, the crew operated on creating a structure that would be practical and specific for the various target audience of the enterprise.
Overview of the UX phase to think the reliable and clear website layout and navigation
At the UI design stage, the bright branded colors were also used as background shades for various website areas, keeping the brand, usability, and readability of web pages.
Here's a glance at the website's home page, catchy, friendly, and informative, amplifying the message with visuals sharing the positive atmosphere and giving instant connection to the topic of fishing.
At the UI design stage, the bright branded colors were also used as background shades for various website areas, keeping the brand, usability, and readability of web pages.
Here's a glance at the website's home page, catchy, friendly, and informative, amplifying the message with visuals sharing the positive atmosphere and giving instant connection to the topic of fishing.
Also, We created the custom illustrations to visualize the appartments.
The mobile versions were also well-thought-out to make the website work effectively and look attractive on any device. Designers arranged them to provide a smooth and integral user experience at any stage of interaction.
For our team, the Pello Basecamp project was a great chance to collaborate with the representatives of the great companies providing helpful and enlightening services.
New design case studies from our crew are arriving shortly. Stay tuned!
For our team, the Pello Basecamp project was a great chance to collaborate with the representatives of the great companies providing helpful and enlightening services.
New design case studies from our crew are arriving shortly. Stay tuned!
